Unlock critical insights using BigQuery
that propel your business to the next level
Outstanding Solutions
Loupe Digital enables companies to understand their customers across their entire life-cycle and deliver insights and data/business processes that improve marketing RoI, using a holistic approach and drawing on our specialist experience in the digital marketing ecosystem.
Are you just getting started with understanding the valuable data your digital platforms provide you? Are you looking to understand how your customers interact with your website, mobile app(s) and your digital ecosystem - and how that translates to business value? We help our clients draw their own roadmap and understand what it takes to become a data driven organisation - especially when it comes to leveraging digital data.
Augment your in-house customer data and analytics solutions by combining them with appropriately processed web tracking data. Including features created from online behaviour can greatly enhance predictive models even on traditional (non-digital) customer analytics use cases such as product cross-sell or customer churn.
Enter data science and build machine learning models to enhance lead generation, personalisation, retention - you name it! And it doesn't stop with the generation of such models - we help you deploy them so they score your customers at the right time. Machine Learning models can also be set to learn (retrain themselves) automatically, so that they are always up to date even when visitor behaviour is changing.
INDUSTRIES
BANKING
- Audience segmentation using combined online-offline data – suppressing product ads for non-eligible customers
- Campaign performance – Cost per Acquisition
- Online behaviour of existing customers (on website, internet banking, mobile app, etc)
- Online behaviour of new customers – prospect analysis
- Combined customer journey insights across all channels
- Online/offline conversions – feeding phone/branch sales back to supercharge advertising
- Navigating through GDPR to extract maximum value by staying compliant and ethical
E-COMMERCE
- Complete marketing funnel – even across sessions and devices
- Campaign performance – Return on Advertising Spend
- Repeat purchase behaviour / Customer Lifetime value
- Customer segmentation and interests
- Branding efficiency – video ad measurement
- Organic search insights
ONLINE GAMING
- Single customer view across all products
- Player engagement insights
- Customer segmentation – player types and interests
- Ethics – signs of addiction
- Machine learning for personalisation
- Customer churn and dormant players
PUBLISHERS
- Reader engagement on various platforms (web, AMP, mobile app etc)
- Registration/subscription drivers and engagement
- Subscription funnels and drop-off points
- Advertising revenue
- Churn & reader lapse
- Visitor segmentation
- Newsletter impact
- Editorial dashboards
- Organic search insights
ORIGIN
MANAGEMENT
Loupe Digital boasts an executive team of Senior Ex-Google, Ex-Oracle & Ex-Accenture digital experts. We have several decades of combined experience in the field of advanced analytics, digital marketing, strategy consulting and international project management.
OUR MISSION
Over the many years of working with various clients, we have noticed that many Google Analytics 360 subscribers stop the service after a year or two – but it is always those customers who did not leverage the rich granular web tracking data properly. It is our mission to educate clients and help them build analytics solutions to fully leverage this data, in combination with other valuable digital marketing data sources, and thereby maximizing the extracted value out of their Google Analytics 360 / Google Marketing Suite investment.
STRATEGIC PARTNERS
Although our primary focus is on digital analytics, we work together with numerous strategic partners to offer advice and solutions to our clients across all aspects of their digital transformation, be it tagging and GA360 implementation, cloud data warehousing and migration, digital marketing and advertising, application development, artificial intelligence – or be it down-to-earth goals such as sales excellence and growth strategy. We connect dots and use this holistic mind-set to ensure we provide the best service, tailored to your organisation.
CONTACT
Loupe. | |
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OFFICE: | |
EMAIL: | bigidea@loupe.digital |